So, out of about 7.4 billion people in the world, 2.56 billion belong to Generation Z. they are digitally native. When Gen Z grows up, they’ll make up 40% of U.S. consumers. Furthermore. Gen Z and Millennial Influencers 72% of Gen Zers and Millennials follow an influencer. The social network’s research further shows that brands can attract post-millennials by offering behind-the-scenes content or exclusive experiences.Â, , social media are more than just a way to socialize or spend money. As Gen Z grows and begins to occupy the workforce, marketers will need to consider leveraging the creators on social media that so heavily influence Generation Z. it was always a dream of mine to buy a chanel bag in paris ?? Input your search keywords and press Enter. Who Is Gen-Z? Check out the full Generational Giving infographic here.. Gen Z, also known as “Philanthroteens,” refers to a cohort of young people born in the late 1990s and later. This presents an opportunity for marketers to create videos showcasing their products or services.Â. Consumer Shopping Trends and Statistics by the Generation: Gen Z, Millennials, Gen X, Boomers and the Silents. In addition, nearly 60% of 18-20-year-olds enrolled in college with the intention to graduate while the percentage of millennials enrolled in college stands at 53%. about work-life balance conclude this generation is not so eager to invest their life in building their own business or start-up. In contrast, the number of millennials who dropped out of high school is somewhat higher at 12%. to have installed ad blocking software in comparison to Millennials or Gen X, with. Across all teens, 78% use a smartphone, while 87% of 18-24-year-olds use the device. Instagram made its boom after Facebook acquired the platform. The “minority white” population will comprise 49.7% of the population in contrast to 24.6% for Hispanics, 13.1% for blacks, 7.9% for Asians, and 3.8% for multiracial populations. 98% of Generation Z members own a smartphone. This means that Gen Zers are between 5 to 24 years old in 2020. Within the US, Gen Z will reach 84.7 million by 2020, making up 24.7% of the American population. A Quick Overview of Generation Z. young people really care about how others have experienced the work environment, with 70% turning to websites such as Glassdoor for reviews of their prospective employer. Let us create a custom campaign to fit your brand's unique needs. Approximately 71% of Gen Zers spend more than three hours per day watching online videos, a significant difference from the 32% who spent only one hour doing the same in 2016. Breaking down younger Gen Z demographics, 68% of American 13-14-year-olds own a smartphone and 76% of 15-17-year-olds own a smartphone. This gap will likely not be closed for at least another 20 years. Generation Z education statistics demonstrate that as much as two-thirds of this generation think they don’t need a degree to start a job. Facebook used to be the most popular channel for all generations, including Generation Z, constantly checked by over, checking the respective apps daily. Social media platforms have curated advertising options to this audience, from Vine’s 6-second videos, Snapchat’s 10-second story limit, and YouTube’s 6-second pre-roll ad. Now, this is not something marketers want to hear. According to Forbes’ Generation Z statistics, young people really care about how others have experienced the work environment, with 70% turning to websites such as Glassdoor for reviews of their prospective employer. After all, it was Snapchat that pioneered the famous Instagram stories and videos on their platform. 6 Twenty-eight percent of millennial managers look to Gen Z with concern, doubting their ability to recruit, retain, and train them. That’s 11% less than the next closest generation. 77% of Generation Zers feel more positive towards brands that promote gender equality on social media. The generation has an estimated purchasing power of 44 billion annually. Currently, 1 in 5 Americans belongs to Generation Z. Generation Z Statistics (Editor’s Choice) In the US, Gen Z is expected to account for 40% of consumers. Gen Z is the third-largest age group in the US, lagging behind Millennials and Gen X in terms of total numbers. Baby Boomers are the third-largest generation with the population of 69 million persons in 2020. On the other hand, less invasive ads such as skippable pre-rolls and mobile rewards videos achieve net positive scores. In fact, 43% of individuals would gladly participate in a product review, and another 42% would play an online game for a campaign. Having not yet reached adulthood, Gen Z accounts for $830 billion per year in the U.S., covering 6.8% of total U.S. consumer spending each year. The 13 Most Popular Types Of YouTube Videos, Top 5 Differences Between Marketing To Millennials Vs. Gen Z. Other statistics about Generation Z as the do-gooders of the century reveal that 56% believe they are socially responsible, and more than half buy goods produced by eco-friendly and socially responsible brands. Â, As many as 70% of surveyed individuals from this age cohort say that they influence their family’s purchasing decisions. So if you’re a recruiter trying to gather the best of the best, try to use a ‘tech-first’ approach to appeal to this age group.Â, show that this age group struggles between tech-savviness and lack of soft skills with 52% claiming they feel more confident about their tech than their non-tech skills. Over 85% of Generation Z will learn about new products through social media and 69% will visit a store based on a retailer’s social media post. Interestingly, the percentage of millennials, Gen Zers, and Gen X-ers identifying as Black hovers around 15%.Â, As many as 98% of all Generation Zers worldwide own a smartphone, the GlobalWebIndex report confirms. Millennials meanwhile are not so dependent on mobile platforms and still show high preference to visit a brick-and-mortar store, with only 37% having opted to purchase something online within six months.Â, , 70% of post-millennials see making money as a priority for their future, compared to 60% of millennials who prioritize the same thing. (Source: The NPD Group) How Gen Z Views Brands. The reality is that Generation Z struggles with mental illness. 65% of Gen Z is on their smartphones after midnight a few times a week or more often and 29% is … Generation Z is defined by the Pew Research Center as anyone born after 1997. they are digitally native. Larisa Bedgood July 15, 2019. Having not yet reached adulthood, Gen Z accounts for, per year in the U.S., covering 6.8% of total U.S. consumer spending each year. Their tech-savviness is obvious with stats showing that 77% would gladly mentor a colleague about the latest tech developments. Read on to learn more about the interests, shopping habits, and behavior of the generation that has grown up with digital technology, and has been comfortable with the internet and social media from an early age. The members of this age group are individuals born between 1997 and 2010, and are often the kids of Generation X. All these trends are made possible by bigger mobile devices with longer-lasting batteries. Not only marketers but employers too should focus on inclusivity if they want to tap this future major workforce source.Â. After the Cambridge Analytica data misuse, the youngest generation is extra careful with the information it shares online.Â, This demographic group likes to stand for something else besides profits. This post explores how life has changed, so far, for Generation Z. 82% of the youngest generation use ad blocking software on their desktops, which makes it tougher for marketers to get brand awareness and product clicks with their ads. However, distracted Generation Z may be, these individuals are lauded for their ability to multitask on the computer. If given the option, 82% of Gen Zers will skip ads as fast as they can, 69% will physically do something to distract themselves for 30-to-60 seconds until the ad finishes, and 40% will stare at the ad until it goes away. However, distracted Generation Z may be, these individuals are lauded for their ability to multitask on the computer. According to IBM’s, , around 30% share their private information online. Generation Z, defined as customers born between 1996 and 2010, hold up to $143 billion in spending power, but haven't yet developed brand loyalties that dictate where they store and spend that money. That translates to 2 billion Gen Zers worldwide, and data shows this already is the largest cohort alive. 67% of Gen Z prefer real people in ads. That translates to 2 billion Gen Zers worldwide, and data shows this already is the largest cohort alive. Pass along your details so we can collaborate for future campaigns. Thirty-five percent like to see ratings and reviews front and center. Most popular sports among Gen Z in the U.S. 2020 Participants in basketball in the U.S. from 2006 to 2018 Number of participants in U.S. high school basketball 2018/19, by gender One of the best ways to understand the consumer and work habits of this group is by looking at and analyzing Generation Z statistics. According to FastCompany and their Generation Z statistics, this demographic cohort is likely to account for as much as 40% of US consumers in 2020. From all social media, Instagram is most popular among teens in the US. According to Facebook-compiled Generation Z trends and facts, more than two-thirds feel more positive towards a brand or a media when they promote gender equality on social media. For instance, individuals in Gen Z are. Data further reveals that 51.29% of the youngest generation use Snapchat daily. In contrast, the number of millennials who dropped out of high school is somewhat higher at 12%. 6% claim they are Asian compared to 4% of millennials. Gen Z statistics meanwhile show that only 52% consider them the most important device, while in the Middle East and Africa where 99% of Gen Zers own smartphones, 79% say it’s their #1 device to access the internet.Â. A little over 61% meanwhile say that they would pay more for ethical and sustainably-sourced products, underscoring the importance this age group puts on diversity, inclusivity, and building a better world. Facebook used to be the most popular channel for all generations, including Generation Z, constantly checked by over 1 out of 4 Gen Zers at one time. It seems the younger generation is keener on learning and less likely to drop out of school. In addition, nearly 60% of 18-20-year-olds enrolled in college with the intention to graduate while the percentage of millennials enrolled in college stands at 53%. Further, just over 33% of children are projected to be non-Hispanic white by 2060. For instance, Forbes uses the same formula as we mentioned before, but the BBC has a different formula on the, As one generation of consumers shifts to another, so must your marketing strategies. Generation Z represents … take me back (be prepared to see so many more paris pics), A post shared by Gabi DeMartino (@gabi) on Aug 5, 2018 at 5:30pm PDT. Currently, 1 in 5 Americans belongs to Generation Z. On the other hand, the same study reveals that 12% of the younger generation would want to be famous, as compared to 7% of millennials that feel that way.Â, It seems the younger generation is keener on learning and less likely to drop out of school. as compared to the 12-second attention span of Millennials. Born in a world of immediate answers and infinite choices, Gen Zers have an average attention span of 8 seconds as compared to the 12-second attention span of Millennials. In fact, by the end of 2020, 40% of all consumers will come from this age group. Just under 70% of Gen Zers meanwhile would be more inclined to apply for a position if the company manages its brand properly. Opinions that Gen Zers get from their social networks are extremely powerful, influencing. While it remains to be seen if this will be the case, data conclusively shows that targeting post-millennials will be essential for the business success of any marketer. As digital natives, a majority of Generation Z will be connected online for at least 1 hour, and close to half are connected online for an incredible 10 hours a day. Diving deeper, As digital natives, a majority of Generation Z will be connected online for at least 1 hour, and close to half are connected online for an incredible, . On mobile alone, more than half of Generation Z spends more than 6 hours a day. Not only marketers but employers too should focus on inclusivity if they want to tap this future major workforce source.Â. Now, only 9% of Gen Z says Facebook is their preferred social media platform. Generation Z technology and social interest. 70% of Generation Z look at sites like Glassdoor to check out a company. Currently, the average weekly allowance is estimated to be, in the U.S., which gives teens and children direct purchasing power of, America’s Gen Z is expected to be very diverse, as over, of children will identify as mixed race or as part of an ethnic group in 2020. Only 9.6% of Gen Z reports buying items in a physical store –– considerably less than their older generations (Millennials at 31.04%, Gen X at 27.5%, and Baby Boomers at 31.9% respectively). About the participants. As demographers turn to the post-Millennial generation, now called Generation Z (born after 1996), can … According to IBM’s Generation Z statistics, around 30% share their private information online. we presented in this article have hopefully helped you understand this tech-savvy generation better, enabling you to craft more effective marketing messages targeting this powerful group of consumers. (individuals born after 1997) is that they are the first age group to grow up with technology, i.e. While Facebook remains the most popular social media regarding product discovery for all generations, it seems that younger people spend more time on Instagram and YouTube to find new products.Â, Business Insider’s research on Generation Z’s social media habits shows that this group really loves watching YouTube. Enter Generation Z: Born between 1999 and 2015, they are the first truly “post-Christian” generation. Forecasts suggest that the Gen Z group will. It seems that social media is what influences this age group’s habits the most. A Facebook-provided survey offers some interesting, suggesting that this generation highly values personal interactions, with 60% of responders confirming they wish to communicate more with businesses via messaging. Within the US, Gen Z will reach 84.7 million by 2020, making up 24.7% of the American population. Most significant, though, is Gen Z’s affinity for the internet. That’s the main reason why they are determined to find a stable job while avoiding loans.Â, group highly values positive work environments. Gen Z statistics about work-life balance conclude this generation is not so eager to invest their life in building their own business or start-up. (Source: The NPD Group) Gen Z makes up 25 percent of total foodservice traffic. To make us all feel even older, next year, a quarter of the workforce will consist of people who can’t legally order a beer. The Generation Z statistics we presented in this article have hopefully helped you understand this tech-savvy generation better, enabling you to craft more effective marketing messages targeting this powerful group of consumers. Overall, Gen Z is optimistic about diversity in regards to gender, race, and sexuality. The majority of Gen Zers (77%) see diversity as a major factor in a job. If given the option, 82% of Gen Zers will skip ads as fast as they can, 69% will physically do something to distract themselves for 30-to-60 seconds until the ad finishes, and 40% will stare at the ad until it goes away. Gen Z is also the first generation to check Instagram more than YouTube, Snapchat, and Twitter. more than 64% of Generation Zers love to use Instagram on a daily basis. Generation Z technology and social interest preferences reveal that 96% of this age group living in North America have phones. 67% of Generation Z prefers seeing “real people” in ads. to help you craft your marketing strategy for this distinctive demographic bunch whose importance is currently on the rise. Companies employing a significant number of Gen Zers, therefore, could do well to consider the usage of tools like social media messaging or campaigning in addition to AR and VR.Â, reveal that at 12 seconds, millennials’ attention span is 4 seconds longer than that of the younger generation. Woman: If you're not registered, I … Monthly Active Users in the United States – In an official lawsuit filed by TikTok against the United … individuals to shop at a retailer they have never shopped at before. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the. The social network’s research further shows that brands can attract post-millennials by offering behind-the-scenes content or exclusive experiences.Â, For people who fit the Gen Z demographic profile, social media are more than just a way to socialize or spend money. Moreover, by the year 2020, the number is expected to rise to 2.6 billion individuals. 68% of them say they are very conscious about the role they play in the world and do their part in turning it into a better place for future generations. respectively. Twitter Facebook LinkedIn Flipboard 0. Diving deeper, 45% of teens use Instagram to find new products, followed by 40% who use Facebook. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers. Gen Z is the third-largest age group in the US, lagging behind Millennials and Gen X in terms of total numbers. Total time spent online may be a result of the 5 screens available to Gen Z, who use smartphones, TVs, laptops, desktops, and tablets simultaneously. Facebook is more popular among Millennials, used primarily to connect with high school friends, college friends, and family. Opinions that Gen Zers get from their social networks are extremely powerful, influencing 8 out of 10 individuals to shop at a retailer they have never shopped at before. Moreover, the importance of smartphones in Gen Z lives is reflected in a generational attitude towards smartphone ownership. Generation Z interests vary but it seems that one of the more peculiar facts about Gen Z is that this age group really enjoys reviewing products. Outnumbering their millennial predecessors, this group will make up forty percent of the working and consumer population by 2020. What does this mean for marketers? (Statista) Gen Z, or those born in 2003 or later, has already started working. Not only that, but they are choosing to go directly into the job without any education. While willing to have their voice heard, Gen Zers seem to value their privacy just as highly. had a positive perception of four major ad categories (online search, online display, desktop video, and mobile video). In the UK, Generation Z reportedly spends 10.6 hours engaging with online content each day. As one generation of consumers shifts to another, so must your marketing strategies. The eldest member of Generation Z — the demographic born between 1996 and 2010 — is just 24, and yet the group’s dominance is already being felt. Not only that, but they are choosing to go directly into the job without any education. 5 Gen Z are hard workers – an asset to employers – but when it comes to recruiting and retaining, what matters to these incoming job seekers? 10 hours of screen time: the amount of time nearly. THE STATE OF GEN Z ® 2020: Gen Z as Employees and Emerging Leaders Gen Z Becomes the Fastest Growing Generation of Employees. A whopping 91% of Gen Z said they experienced a physical or emotional symptom due to stress and mental illness in the past year. Cushman & Wakefield’s survey further shows that the youngest population is very much financially driven and in pursuit of high wages so they can buy their own home and eventually start a family. This growth is reflected in racial composition trends today and in the recent past. 5. As such, with each passing year, there’s an increasing number of Gen Z consumers. In 2019, Gen Z outnumbered millennials, making up 32% of the world's 7.7 billion-person population. As digital natives, a … And while Facebook changed the world when it was introduced back in 2004, it seems this platform is not as appealing as other social media for individuals with the Gen Z demographic profile. Generation Z is the generation that came after millennials. Working with cutting-edge technology is a big deal for this young generation to such an extent that, as, reveal, a massive 80% aspire to work only with such technology. While it remains to be seen if this will be the case, data conclusively shows that targeting post-millennials will be essential for the business success of any marketer. As the 2020 campaign nears, America's youngest generation, known as Gen Z, is energized for political change. Almost Half Of Gen Z Will Be Connected Online For 10 Or More Hours A Day. We’ve prepared these powerful. 52 Gen Z Stats to Know in 2020 General Stats. Working with cutting-edge technology is a big deal for this young generation to such an extent that, as Gen Z statistics reveal, a massive 80% aspire to work only with such technology. This age group is more environmentally conscious than its predecessors, and highly values diversity, and demands it from brands and employers alike. than Millennials to believe that age 13 is the appropriate age for a first smartphone. According to, are considered a valuable workplace tool by a staggering 82%. That said, different sources tend to define them differently. Generation Z has become about one-third of the global population. Finally, 83% of those in Gen Z will trust product information shared by other shoppers on social media more than advertising. To succeed in the era of human-machine partnerships, business leaders must bridge the digital divide to unleash the power of a diverse and future-ready workforce. While Facebook remains the most popular social media regarding product discovery for all generations, it seems that younger people spend more time on Instagram and YouTube to find new products.Â, Generation Z’s social media habits show, s that this group really loves watching YouTube. Related Post: The 13 Most Popular Types Of YouTube Videos. Gen Z is more racially and ethnically diverse than previous generations. Gen Z demands online experience that are easy to navigate (43 percent), with seamless check out and payment options (36 percent). 68% of them say they are very conscious about the role they play in the world and do their part in turning it into a better place for future generations. While willing to have their voice heard, Gen Zers seem to value their privacy just as highly. This means that they want to voice their opinion and build engaging conversions about brand relationships more than any other generation. There are indications that Generation Z, or post-millennials, as they are sometimes referred to care about the world. And the latest, indicate that although both generations are equally concerned about how they would manage paying for their education, with a total of 21%, Gen Zers appear to be more stressed about the matter. It seems like Gen Zers know what’s best and cool, and their parents are inclined to listen.Â. YouTube is considered by 80% of Gen Z to be the destination for online video, however, Facebook video is quickly catching up with 79% considering the platform as a video hub. Generation Z social media statistics reveal that only 34% of all users from that generation log in on a daily basis to check what’s going in their social circle. This includes young adults ages 18 to 24. , therefore, show their expectations are high on the seamlessness of everything.Â, To put things into numbers — currently, 61% of US millennials identify themselves as white while for Gen Zers, this percentage amounts to 52%. The majority of Gen Zers (77%) see diversity as a major factor in a job. Gen Z is set to be the most financially powerful generation in the coming years. Just under 70% of Gen Zers meanwhile would be more inclined to apply for a position if the company manages its brand properly. is that this age group really enjoys reviewing products. On the other hand, less invasive ads such as skippable pre-rolls and mobile rewards videos achieve net positive scores. The main reason is finding out news about their favorite show, game, or products. Companies employing a significant number of Gen Zers, therefore, could do well to consider the usage of tools like social media messaging or campaigning in addition to AR and VR.Â, Interesting millennials and Gen Z facts reveal that at 12 seconds, millennials’ attention span is 4 seconds longer than that of the younger generation. Implementing internships, jobs, or other similar programs would be a nice way for companies to help Gen Zers build their soft skills.Â. After the Cambridge Analytica data misuse, the youngest generation is extra careful with the information it shares online.Â, This demographic group likes to stand for something else besides profits. urrently occupies a little over one-quarter of the global population. Forecasts suggest that the Gen Z group will work a total of 18 jobs across six careers in their lifetime and will more or less change 18 homes. 5. In the UK, Generation Z reportedly spends, available to Gen Z, who use smartphones, TVs, laptops, desktops, and tablets simultaneously. Between 2000 and 2010, the country’s Hispanic population grew at four times the rate of the rest of the country. Education facts about Generation Z reveal only 6% of them did not complete their high school education. But of course, for a generation with high social values family comes ahead of money with 58% saying they would choose a good work-life balance instead of a well-paid job. While millennials are still here to stay, the Generation Z population is slowly but surely taking over the consumer market. Finally, 83% of those in Gen Z will trust product information shared by other shoppers on social media more than advertising. Facts about Generation Z, therefore, show their expectations are high on the seamlessness of everything.Â, To put things into numbers — currently, 61% of US millennials identify themselves as white while for Gen Zers, this percentage amounts to 52%. More than any other generation before them, Gen Z does not assert a religious identity. Related Post: The 13 Facebook Live Video Statistics To Know, How Much Time We Spend On Social Media In A Lifetime, The Difference Between “The Plurals” & Gen Z, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, The Top 10 Influencer Marketing Mistakes To Avoid, 30 Affiliate Marketing Statistics Every Marketer Must Know. Gen Z will be a 2.56 billion population by 2020. Millennials meanwhile are not so dependent on mobile platforms and still show high preference to visit a brick-and-mortar store, with only 37% having opted to purchase something online within six months.Â, According to Statista’s 2019 Generation Z facts, 70% of post-millennials see making money as a priority for their future, compared to 60% of millennials who prioritize the same thing. you will observe that one in four identifies as Hispanic, while that number with millennials stands at 17%. Read on to learn more about the interests, shopping habits, and behavior of the generation that has grown up with digital technology, and has been comfortable with the internet and social media from an early age. When creating your ad, regardless of whether it is a video or a post, you must convey your message more directly, because young users will scan it for only a few seconds before closing it.Â, confirm more than 50% of teens prefer to do their shopping online which further proves that this generation lives on their phones. On the other hand, the same study reveals that 12% of the younger generation would want to be famous, as compared to 7% of millennials that feel that way.Â. reveal that only 34% of all users from that generation log in on a daily basis to check what’s going in their social circle. We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic: Generation Z is expected to reach 2.56 billion individuals globally by 2020. A whopping 32% of the U.S. population belongs to Generation Z. That’s more than any other generation, including Millennials. 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