It was a great year, but we’re ready for what’s next. I could honestly look at them all day, or make them the background of my laptop. Another logo redesign that influenced minimalism with color happened a few years ago with Google, who happens to be a catalyst for many of these new graphic design trends. Here are our top most impactful graphic design trends of 2019. Considering the transience of contemporary fashion, today it is crucial to keep up with trends to make your business or project outstanding. Sadly, no. Or if someone on your team is a budding photographer, give them a day or two to shoot some images that you can use for a year! The agenda’s now live on the site! Obviously, more and more people will be using their phones to get content, and the way that content is presented will need to keep up. After one of the largest trendsetting companies, Apple, added vivid colors to their designs a few weeks ago, I expect these colors to continue their takeover. Thanks to the designer community who have made the terms like ‘minimal’, ‘bold’, ‘distorted’, ‘asymmetrical’ also a trendy word in the design field. The following trends will (continue to) shape the industry in 2021. So get out there and create something that looks like it was ripped straight out of your favorite science fiction movie. Even something as simple as what Quuu did below looks a hundred times better than a stock image of a computer: One of my favorite examples of this trend comes from Moz: They attach a face to almost all of their tweets. This includes Apple recently adding Dark Mode for all of their Macs: Facebook just added a dark mode to its Messanger platform: But they are about a year behind Twitter, who integrated that feature all the way back in 2017: You may be asking why I’m highlighting these companies now. This is especially helpful if you are a large tech company like Dropbox. A simple hashtag can be used to make sure your message or branding is crystal clear as well: ad below, would be very popular going forward. But you don’t really even need to create new content for your videos this year. They aren’t the easiest on the eyes but, as you can see in this graphic below, they create a lot of great contrast with a sans serif body text. Also, this visual strategy can become part of their brand, making it easier for readers to spot their content. The anticipation and curiosity to unlock what can’t be seen at first glance makes people feel like they’ve been given access to something special. Snap a few photos of your product, office or some fun pictures of your logo and use those instead. Or embracing light and dark color schemes across different devices and avenues. The image will be the first thing the readers are going to see on social media, and maybe then they’ll read the text. But are they all worth following? You can even use your. But it also won’t stand out if you need to place a poster on a blank office wall, which is where the black color scheme saves the day. Drop those stories ⬇️ https://t.co/f6dhz3u0zj pic.twitter.com/QUXYTEmXWO, A post shared by Slack (@slackhq) on Jun 25, 2020 at 12:00pm PDT. He’ll share some insightful stories on his experiences as a veteran in the industry. Welcome to our most popular yearly edition of Graphic Design Trends for the upcoming year.. 2019 was a year where taking risks in design were considered normal and part of the trend. Mixing bold font choices with interesting colors to create an eye-catching graphic: I have been using Google Fonts for a while now because they are so versatile. Speaking of the past, last year I recognized that stock photos that feature people need to be a lot more authentic, almost candid, to succeed. This way, you can do something new and exciting but still stay close to your core values in other places. They were able to include a bunch of different colors but still create a very minimalist logo. Instead of changing their logo design, which everyone already knew, they added a ton of new official brand colors to use with it. This approach takes a little more skill to master, but definitely will stand out: And if gradients were used to advertise, say, a conference on the future of design, I think it’s safe to say they are here to stay. The latest B2B Graphic Design market research report deconstructs the entire framework of this business sphere with respect to key growth catalysts, opportunities, and obstacles that will influence the industry trends in the upcoming years. In the end, trends come and go, but they’re needed—they keep you on edge, experimenting and exploring new dimensions. As you can see below, they have adopted a gradient as the main background of their site: This is a common way for sites to keep a simple background, and add a few flourishes. I mean, look at this year’s explosion of colors! . All this with a simple gradient, a design trick the internet loves to hate. Art Deco. up again, but they have effectively been disrupting the space for the past few years. That means in 2020, expect to see a lot more muted, genuine, and neutral stock photos being used. Trends; 7 graphic design trends that will dominate 2021 [Infographic] impactplus.com - jrinaldi@impactbnd.com (Joe Rinaldi) This might be an unpopular opinion amongst designers, but I’m a firm believer that companies shouldn’t fear experimenting with new design trends in … Heavy fonts are usually a bold or extra bold font–which gives them a “heavy” appearance. you can see how powerful a bold font can be: Another great example of using bold font comes from, Nike at the Public School New York Streetball Classic, If you’re looking for something a little more colorful, check out the bold font used on this, I do think it’s important to point out that I’m not advocating only using text-heavy graphics. So when you want to use a new brand font, take the time to think about how it’s going to fit into your visual brand. Last year I talked a little bit about using more authentic photos in all parts of your design and marketing strategies. Cinemagraphs are less obtuse than a GIF or a video, and can still be used in all parts of, Some companies are already doing it and have been for a while, like the music wizards over at. Now if I’m being honest, not every brand is going to have the bandwidth or expertise to create new content like that. This kind of overlay drives even more attention to the text and the personality behind what it’s speaking into. 2. — LinkedIn Marketing (@LinkedInMktg) July 27, 2020. That isn’t because I was not impressed by Dropbox’s efforts, I just think that it fits eBay’s core business and products better. Now you can go unnoticed with that, because everyone does it. Even some frowned upon, like the overuse of ‘Drop Shadow’. Each year new brand design trends come. The best brands know this and spend millions of dollars fine tuning how their users feel & are emotionally moved by their products. It does not have to be a work of art, but it definitely will draw attention to your post when shared on social media. Illustrations, logos and other graphic elements can be combined and displayed in one animated format. I guarantee it. I think of the recent launch of Disney+ and the release of Star Wars “The Mandalorian” series. But now that everyone and their mom have seen this design style work for Apple, the copycats have killed the power it once held. After years of bold and bright colors, people seem to want something a little more relaxed and understated. For 2020, focus on going beyond design and create positive brand experiences: 1. When you use these geometric shapes, like below, it can add order, consistency and structure to a visual: Zendesk has been using geometric shapes all over their design assets It has almost become a recognizable part of their brand. I also think that this change really reflects their growth as a company from a free place to store your school paper, to something that connects the creatives of the world. How about that for some #MondayMotivation? Now they have such a strong visual brand that I know something came from Spotify almost instantly. How do I know this? Bold, unapologetic and the brightest color of them all, yellow makes a statement on its own regardless of whether it’s used as a backdrop or accent color. As you can see, these muted colors make the product feel a lot more modern and current. Great article! Who would have thought that breaking design conventions would have allowed for so much creative freedom? Then you can automatically apply them directly to your designs or presentation templates. That is why you need to start using authentic images that represent your brand. The staying popularity of gradients was one of the biggest surprises that I ran into while researching this piece. It’s seen as the rejection of complicated and cluttered ideas. The light one could catch the eye of some people, but the dark one could do the same thing for another group. Happy New Year! One thing that really surprised me this year was that a ton of brands have started using geometric shapes in their designs. Now if you don’t have an account you can quickly sign up for the service as well. Kinda like in the slides below: But recently I have seen a lot of brands do some very interesting things with these slide decks, especially on Instagram! With bright blues, electric yellows, and toxic greens appearing all over the yearly graphic design trends. A great example of using bold color comes from the sports world, in. Plus, like some of the other rising graphic design trends, they look incredible on mobile devices. Just take a look Tinder’s branding and shares: This is a HUGE difference between the two, but they are looking to attract basically the same users. It has been an insanely popular featured image! Being a Star Wars fan, my social feeds were full of custom “Mondo-style” illustrations and alternate posters promoting the launch of the series on the new platform. In this example, the black background and the multiple muted colors blend almost perfectly on these charity fundraising posters: This example from Ellevest shows that a muted color palette can be used in a similar way with a much lighter background: When you’re working with a white background, try to use lighter muted colors and vice versa for black backgrounds. Even though we still see a touch of fabulous flat design here and there, the entry of 3D design is causing ripples in graphic design space. Or on the side of a building, like with this innovative event poster example: With futuristic designs, you can take a lot of risks and let your creativity run wild. In the past year, this approach has paved the way for 3D illustrations. For example, take a look at how Fast Company uses gradients as color filters across their content: This simple overlay can instantly upgrade even the blandest stock photo. Instead of using a bad stock image, use an awesome illustration or icon. or trustworthy. Kinda like the blues, pinks, and reds in the example below: Or literally any of the colors used in this beautiful annual report: I believe that this shift towards more vivid colors is a continuation of the rejection of bland minimalist designs and colors of the early 2010’s. Otherwise, you’re stuck with a pretty boring single-colored background. But most of the graphic design trends I predicted last year have become mainstream. It almost brings back memories of classic banks and financial institutions of the past. If the person who created the content doesn’t care, why should you? Traditionally, companies have a few colors that they use across all of their branding and design work. This is not only a great branding play, it also humanizes the company as a whole. For example, this is what Mailchimp was using back in 2015: Which doesn’t look too different from some of the other visuals being shared and created almost 5 years later! . The Futur & many Instagram carousels nowadays). Mobile devices are now just as powerful as computers and some even have better screens. But minimalism is actually about paring down design to only the necessary components. Last year was dominated by bold colors, this year very vivid and bright will reign supreme. One of the latest graphic design trends in 2019 are papercut collage style illustrations. Check out this example, Because most people know exactly how to read a pie chart, it’s perfect for social media sharing and. Because the 3D objects are illustrated on 2D surfaces, isometric will continue to be used in infographic design, website design and presentation design. For example you can probably guess that the top left image has to deal with fitness and the bottom left with news. Brands, at their core, represent something very specific to the user and that representation will be shaped depending on their personal experience with the brand. A great example comes from the shoe giant, Adidas. If that isn’t an effective use of color, I don’t know what is. Source: Google Cloud for Google + NASA FDL. We provide you with the latest news and trends in Architectural Design, Graphic Design, Fashion and Product. Like these dreamy examples: This designer even uses gradients to add texture and depth to their abstract masterpieces: This seems to be another way that designers are moving away from simple and realistic illustrations, as they attempt to stand above the noise. These types of fonts can give your designs a modern and contemporary feel. It has been an insanely popular featured image! This will ensure that the colors blend well, instead of introducing a lot of harsh contrast. It could even catch your eye from across a crowded room. used a heavy font extremely well in this exact manner below: The strong modern fonts contrast with the cute dog pictures. In an accompanying blogpost, the company explains that "while past trends were driven by the promise of a new decade, borrowing from sci-fi and futuristic tech, 2021’s graphic design trends are putting people first." So to stay ahead of the curve, be sure to check out the 8 Graphic Design Trends for 2020 and beyond below! Now if you want to compare the trends to some in the past years, just scroll down! Additionally, you don’t have to have the sound on to get the message, so even a passive viewer will get value from a video like this. But I think this year these vivid colors will become part of their core creative and. So to stay ahead of the curve, be sure to check out the, Over the past few years, we have seen the rise of bold colors in design, as. Engage on a personal level with your fans, 3. Especially after the main tech giants used it for about a decade in their marketing. You may have noticed the world of design feels a little more colorful lately. Now that you’re aware of the graphic design trends that will dominate 2021, look at how you can use them in your social media content strategy, inject your brand personality and step up your visual game. There should be some other interesting elements of graphic design included, like in this gradient-filled festival flyer: Or this brilliant flamingo adorned hiring poster example: The main header and font of each example definitely grab your attention, but the other elements could be what catch your eye first. Stefan Asafti, a brand identity designer, adds to describing the magic of what typography can do: “Typography does wonders. I think not! They could work on other platforms but the experience wouldn’t be as smooth. With a few icons, you can tell a simple visual story that will give a lot more context to your social media post, blog post, There are a few ways that you can use flat icons this year to upgrade your visuals. I wouldn’t call any of the following colors traditional in any sense of the word: Sticking to the traditional corporate blue palette isn’t going to cut it this year. One of Bannersnack’s UX/UI designers, Corneliu Copacean, expands on the effects of this trend: “Tailor-made illustrations is still a strong trend that holds up very well. No more using boring stock photos in articles or on social media! Many may see this trend as childish or unprofessional, but it will definitely help you stand out online. They can engage your audience in a new way and are very easy to share. Responsive Clutter – Clicking and tapping images and text is necessary to uncover content, this trend forces us to engage with technology, as we’ve all had to. This bold use of contrasting color will also bring some originality into your design. and other design assets feel genuine and comfortable because of those muted colors. Coastal Creative has once again released its investigation revealing these disruptive leading trends. Graphic design trends are constantly changing and we see new styles every year. But I think this design “tradition” is going to be completely upended as brands look for more ways to stand out in 2018 and beyond. Graphic design is everywhere – you can spot it glancing at food packaging, every single billboard you pass by, almost every tote bag print, book covers, and even coffee shop menus. 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